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发布于:2019-5-7 18:20:36  访问:31 次 回复:0 篇
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7 Reasons Your Press Release Fails
With press release distribution being as easy as ABC, it is also a trap waiting for the uninitiated to fall right into. Just because it looks easy and everybody seems to be doing it, doesn`t mean they are doing it right. There are so many PR distribution and news sites that you have to be able to write a killer piece in order for it to be truly noticed. Thanks to Google Panda and Penguin, it is no longer simply acceptable to dump an article full of keywords onto a news site and hope it increases your page ranking and traffic flow.
There are generally 7 reasons your press release sucks:
Keyword overload - If your press release is well written and informative, you do not need to cram it with keywords. Readers will want to click on your link because of what you have relayed to them. If you distribute via a good news release service, your well chosen keywords will be found.
Sounds like a sleazy car commercial - hyperbole is press release suicide. It should not sound like a sales pitch (even if it is) and sticking to the facts is a far more effective sales vehicle.
Saturation - we`ve already agreed that free online press release distribution has led to a massive proliferation of PR and news update articles. That doesn`t mean you consistently pump them out. A leveled distribution of good PR will have your customers anticipating your next release, not thinking, oh no, not them again and passing over to the next article, one that could be from your competitors. Quality, not quantity.
No hook - the perfect press release tells the reader what they can expect to read, right from the off. If your first paragraph is a preamble and doesn`t lay out the point of your article, you haven`t `hooked` your reader. Get to the point from your opening sentence and impart lesser information as you go - This Old Hand technique is known as the inverted pyramid. Be succinct. Brevity is good, but don`t leave out vital details to achieve a word count.
Jargon is incomprehensible - `internal` company language should stay exactly where it belongs -in the company. Corporate speak, management speak and jargon is a turn off for readers. Write so `normal` people can understand it.
Boring Headline - It`s no good opening with a sentence that no-one will want to read. To be a newsworthy press release, your headline should be catchy, yet still informative. It shouldn`t sound like an advert, nor be too clever - not everyone will appreciate your wit or pun.
Not proofread - how can you expect to be taken seriously if you can`t be bothered to proof read your work? (Some online news release sites have editors that disapprove poorly written content). Make sure your press releases command respect for the way it is written and the news it contains.
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